Hi! I’m Serina. I was born & raised in NYC… and am an absolute ride or die for it. I’m a visual designer interested in branding, art direction and seeing how visual systems can be elevated through tangible experiences.
Passionate about using design, humor and emotional story-telling to drive conversations about taboo topics and making the uncomfortable a little less.
Constantly in the works to shift cultural views, share (but also protect) the niche, and trying to make people feel sparkly ✨💐
I take my work seriously and myself unseriously. Let’s make magic! 🤝
Bio
Contact
Art Director, October 2021 - Present
Currently @
Education
Carnegie Mellon University, School of Design
Pittsburgh, Pennsylvania, 2016 - 2020
BDes + Minor in Business Adminstration
Florence, Italy, Fall 2018
Graphic + Brand Design, Food + Wine Pairing
Look
Dislikes
When people say “all water tastes the same” 🤨
Chicago deep dish
Rainy days full of errands
Banana bread with walnuts 🤢
Sprained ankles
“Your scratch disk is full” 💔
Likes
Arguing + hypotheticals
Sumo oranges 🍊
Double-take worthy branding
Googly eyes
Baseball games with my brother
Oat milk 🥛
Glass blowing
Ham + cheese frozen croissants from Trader Joe’s
The podcast Horse (a podcast dedicated to everything about basketball except the actual game)
Using my digital library card
AND OF COURSE,
Educating myself and having uncomfortable conversations with those around me. In addition, looking at my role as a non-black designer, my role as an Asian American, how to become more responsible for my actions and become better equipped in knowledge to be a better ally. Please feel free to point me to more resources! :-)