SERINA LIU 🙇🏻‍♀️

Designed with Baronfig, photos by Erica McCartney.

Baronfig’s planner visuals had not been updated since the creation of the planner in 2016. I led the revamp of the planner by creating a system and art direction for future planner editions with an emphasis on collaboration with various artists and channeling a more playful energy.

For the first edition of the revamp, we tapped the very talented illustrator, Justyna Stasik. In careful consideration not to alienate our previous planner consumers who preferred a gray edition, I designed a vector illustration Charcoal version that paid homage to the original planner, while letting Justyna’s Midnight Blue version capture her unique whimsical illustration style.