bad taste magazine: gelato


During my junior fall semester, I had to pleasure of studying abroad in Florence, Italy where I attended Lorenzo De’ Medici and studied in their graphic design department.

Gelato is just as deeply rooted in Italian culture as pasta, pizza and tagilette platters. On my first day of my class, workshop in graphic design at LdM, we were tasked to make business cards for ourselves. Given the fact that I had basically been on a strict gelato diet, I thought it would be fun to take a less serious approach to the project and list my job as “professional gelato taster”. Since most people were putting their job titles as “graphic designer”, my obscure and more jokey job title stood out amongst the group.

Our class consisted of 6 people including myself, and my teacher, Leo. Leo brought in a list of his favorite gelaterias in Florence and as the elected project manager, I assigned each person one gelateria. In addition, I was in charge of creating an outline of what people should include in their write-ups, the number of spreads people should have and also created the “bad agency” logo (on the lower left side) that everyone had to include on their covers.

The first part of the project required us to be visit the gelateria, taste the gelato and write a review. I know… what a drag, huh? Taste testing gelato for research! Each of us then had to create a layout that featured all of our reviews, include the pictures that we had taken and finished off with a front cover and a poster for the gelato festival of 2019. I also included an additional infographic (an optional part of the project).


Working on this project definitely made me have to take more of a leadership role because I had to determine conditions for an entire group of people instead of just myself.

In terms of design, it made me think about how to effectively create a cohesive layout for all the different elements that had to be featured within the magazine. One of the biggest challenges I faced was how to feature all the images that people had taken. Since everyone’s photos were so different (lighting, perspective, etc.), I had to figure out how to use them all without making them seem out of place on a spread. Eventually, I figured I could make a Table of Contents page and feature all the images there and then just focus on type as imagery in the inside spreads instead.

All in all, I believe this magazine was able to capture both a playful and an “educational” tone. The cover, contents, visual infographic and back page are all more lively, while the middle with the chunk of heavier text is calmer in hopes to make it easier to digest and provide the reader with the gelato information they were looking for.